THE WHAT? The Estee Lauder Companies has announced the grand opening of a new Technology Center in Bucharest, Romania. Located in the city’s old town, the new office boasts state-of-the-art technology and will serve as a collaborative space to facilitate strategic thinking.
THE DETAILS The work in the Bucharest Global Technology Center will support the operations of the prestige beauty giant and its technology goals, both globally and regionally. The office will provide digital solutions to enhance Lauder’s high-touch consumer experiences and high-performance supply chain network, through their capabilities in artificial intelligence, cloud acceleration, intelligent automation, omnichannel, and more.
THE WHY? This is an important step for the owner of MAC and Aveda to further improve and elevate its Information Technology function, strengthening its competitive edge through technology. Michael W. Smith, Chief Information Officer, explains, “The Bucharest Global Technology Center is accelerating The Estée Lauder Companies’ work to become the most advanced technology-powered beauty company in the world. Digital is an integral part of the beauty industry today and we must continue to win in this area. The opening of this office enables ELC to more seamlessly deliver technology solutions to the business and drive greater value to our consumers. I’m excited to continue to grow our presence around the world, hire outstanding talent, and build the beauty experience of tomorrow.”
Buying aesthetics supplies typically involves sourcing these items from licensed distributors, manufacturers, or specialized suppliers who cater specifically to the needs of aesthetic professionals. These supplies are integral to performing aesthetic treatments aimed at enhancing skin appearance, addressing various skin concerns, and improving overall beauty and wellness.
Examples of aesthetics supplies include:
-
Dermal Fillers: Injectable substances used to add volume and reduce wrinkles.
-
Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
-
Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
-
Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
-
Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
-
Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
-
Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
-
Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
