THE WHAT? FSN E-Commerce Ventures has reported a 50 percent increase in profit for the fourth quarter, according to a report published by Reuters, thanks to a clever marketing campaign that convinced consumers to splash out on little luxuries.
THE DETAILS The Nykaa owner’s EBITDA margin rose to 5.4 percent, versus 4 percent in the prior year period and Nykaa reported consolidated profit before tax of ₹86.25 million and beauty and personal care orders were up 22 percent with the average order value growing 5 percent yoy to ₹1,803.
THE WHY? Reuters attributes FSN’s success to the lipstick effect whereby shoppers splash out on small mood-boosters, despite being cash-strapped, while scaling back large purchases. Nykaa’s Pink Love campaign as a particularly successful bid to persuade consumers to part with their cash.
Buying aesthetics supplies typically involves sourcing these items from licensed distributors, manufacturers, or specialized suppliers who cater specifically to the needs of aesthetic professionals. These supplies are integral to performing aesthetic treatments aimed at enhancing skin appearance, addressing various skin concerns, and improving overall beauty and wellness.
Examples of aesthetics supplies include:
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Dermal Fillers: Injectable substances used to add volume and reduce wrinkles.
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Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
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Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
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Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
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Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
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Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
