THE WHAT? Procter & Gamble has partnered with Lazada to launch a new hair care microsite. #HairDNA aims to solve consumers’ biggest hair concerns with expert advice from the US FMCG giant’s brands.
THE DETAILS The launch is P&G’s first retailer partnership in Southeast Asia and will serve as a one-stop-shop for consumers looking for a personalized shopping experience. Shoppers can answer a series of quiz-like questions to receive individualized advice, product recommendations and tailored tips.
“With increasing numbers of beauty shoppers on our LazBeauty channel, hair care products have regularly been hot favourites with our shoppers, thanks to the great deals and an engaging online shopping experience that we provide,” said Regina Toh, Senior Vice President, Regional Strategic Accounts (FMCG), Lazada Group. “Lazada is delighted to drive the beauty category further with leading P&G brands – from sampling to full hair regime exploration – via #HairDNA, and to leverage the power of data and technology to provide personalised recommendations to consumers across Southeast Asia.”
THE WHY? Moran Lucy, Senior Director for E-commerce sales Asia Pacific, Middle East, and Africa at P&G, reveals, “With a wide repertoire of beauty choices online, as P&G, we want to be able to streamline the shopping process for our E-commerce shoppers, in an easy and interactive way to understand their problems and provide quality recommendations from our brands. With #HairDNA, we are step-changing the way Lazada shoppers can find the right hair care products that suit each of their personalized hair types. This is the first of many partnerships with Lazada that we will embark on together to deliver a great shopping experience for our shoppers.”
Buying aesthetics supplies typically involves sourcing these items from licensed distributors, manufacturers, or specialized suppliers who cater specifically to the needs of aesthetic professionals. These supplies are integral to performing aesthetic treatments aimed at enhancing skin appearance, addressing various skin concerns, and improving overall beauty and wellness.
Examples of aesthetics supplies include:
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Dermal Fillers: Injectable substances used to add volume and reduce wrinkles.
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Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
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Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
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Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
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Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
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Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
