THE WHAT? Essence has made its debut on Roblox with its first game, Color dare by Essence. The game is described as a ‘dream-like world where kindness is an essential tool’.
THE DETAILS Developed in collaboration with global digital agency DEPT®, Color dare by Essence revolves around the themes of identity and diversity and reflects the brand’s mission to make beauty fun. Players create a colorful, diverse world using individualized avatars with the help of the main character, Lash Princess. Launched to coincide with Pride month, the game challenges players to win a donation to two charities selected by Essence and LGBTQIA+ agency, The Mixx.
THE WHY? The Cosnova-owned brand’s entrance into Roblox follows a successful Twitch cosplay contest and reflects the company’s continued dedication to supporting the gaming community through immersive experiences. Thorsten Mühl, Chief Digital Marketing & Experience Office (CXO), Cosnova, explains, “The gaming landscape has become an integral part of Essence’s digital presence, and the foray into Roblox represents a strategic move to enhance the brand’s reach and connect with a diverse audience while raising awareness of important social issues.”
Buying aesthetics supplies typically involves sourcing these items from licensed distributors, manufacturers, or specialized suppliers who cater specifically to the needs of aesthetic professionals. These supplies are integral to performing aesthetic treatments aimed at enhancing skin appearance, addressing various skin concerns, and improving overall beauty and wellness.
Examples of aesthetics supplies include:
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Dermal Fillers: Injectable substances used to add volume and reduce wrinkles.
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Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
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Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
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Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
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Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
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Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
