THE WHAT? Estée Lauder is partnering with Manchester United to tap into the football club’s expansive fanbase in China and the Asia Pacific. This represents a novel approach for the beauty brand, engaging sports fans in these regions.
THE DETAILS? The partnership will commence in Summer 2023 with a campaign featuring Manchester United’s first-team players. The initiative will be promoted through Manchester United’s social platforms, potentially reaching over 250 million fans in China alone.
THE WHY? This venture aligns with Estée Lauder’s goal to expand its audience, targeting male consumers. The spotlight product will be their Advanced Night Repair Serum, aiming to promote skincare awareness among Manchester United fans.
Buying aesthetics supplies typically involves sourcing these items from licensed distributors, manufacturers, or specialized suppliers who cater specifically to the needs of aesthetic professionals. These supplies are integral to performing aesthetic treatments aimed at enhancing skin appearance, addressing various skin concerns, and improving overall beauty and wellness.
Examples of aesthetics supplies include:
-
Dermal Fillers: Injectable substances used to add volume and reduce wrinkles.
-
Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
-
Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
-
Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
-
Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
-
Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
-
Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
-
Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
