THE WHAT? Bath & Body Works is hoping to carve out a slice of the men’s grooming market with a line of products aimed squarely at the male shopper, according to a report published by Bloomberg.
THE DETAILS From beard oil to exfoliating face wash, the new range has been rolled out to all 1,800 stores across North America. Further products, including shave gel and shampoo, will join the line-up in September.
Influencers Marquis Neal and Adam Wachowiak have been drafted in to spread the word among the Gen Z and Millennial demographics via social media channels while new in-store displays have been designed to catch the male gaze.
THE WHY? The US retailer is hoping to double its annual men’s sales over the next few years, per Bloomberg, from US$400 million to US$800 million.
Buying aesthetics supplies typically involves sourcing these items from licensed distributors, manufacturers, or specialized suppliers who cater specifically to the needs of aesthetic professionals. These supplies are integral to performing aesthetic treatments aimed at enhancing skin appearance, addressing various skin concerns, and improving overall beauty and wellness.
Examples of aesthetics supplies include:
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Dermal Fillers: Injectable substances used to add volume and reduce wrinkles.
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Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
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Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
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Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
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Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
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Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
