THE WHAT? Beiersdorf has launched a global review of its media agencies, according to a report published by Ad Age quoting ‘sources’. The manufacturer of Nivea is thought to have spent US$800 million on measured media last year, and has four agencies of record globally.
THE DETAILS Currently Beiersdorf’s US business is held by Omnicom’s OMD; WWP and Publicis and Dentsu are also listed as agencies of record. No further details have emerged of the review, or whether the incumbents will be pitching.
THE WHY? Like any big advertiser, Beiersdorf carries out periodic reviews both globally and regionally to ensure it is getting value for money.
Buying aesthetics supplies typically involves sourcing these items from licensed distributors, manufacturers, or specialized suppliers who cater specifically to the needs of aesthetic professionals. These supplies are integral to performing aesthetic treatments aimed at enhancing skin appearance, addressing various skin concerns, and improving overall beauty and wellness.
Examples of aesthetics supplies include:
-
Dermal Fillers: Injectable substances used to add volume and reduce wrinkles.
-
Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
-
Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
-
Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
-
Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
-
Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
-
Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
-
Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
