THE WHAT? Sirona India has announced the acquisition of vegan condom brand, Bleu. The deal marks the Good Glamm Group-backed company’s entry into the sexual wellness category for the first time, according to a report published by Delhi Business Line.
THE DETAILS Sirona has ambitious expansion plans for Bleu, aiming to grow sales tenfold by 2025, transforming it into a ₹100 crore brand, accounting for 15 to 20 percent of Sirona’s total sales.
THE WHY? Deep Bajaj, Co-founder of Sirona, said in a statement, per Delhi Business Line, “Sirona is known for its category defining products in the intimate and menstrual hygiene categories. As a brand, we are women-first, offering solutions for their unaddressed problems. With this acquisition, we add India’s first vegan condoms to our portfolio. Condoms have traditionally been targeted towards men. However, Bleu condoms talk to women, which is what caught our attention. Bleu is made keeping in mind women and their needs. Komal has put a lot of hard work in creating this brand, has customer validation and we hope to scale it further.”
Buying aesthetics supplies typically involves sourcing these items from licensed distributors, manufacturers, or specialized suppliers who cater specifically to the needs of aesthetic professionals. These supplies are integral to performing aesthetic treatments aimed at enhancing skin appearance, addressing various skin concerns, and improving overall beauty and wellness.
Examples of aesthetics supplies include:
-
Dermal Fillers: Injectable substances used to add volume and reduce wrinkles.
-
Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
-
Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
-
Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
-
Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
-
Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
-
Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
-
Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
