THE WHAT? Australia’s Grown Alchemist is bringing its skincare products to China through a partnership with Sephora China. The brand, founded by Jeremy and Keston Muijs in 2008, specialises in anti-ageing skincare products that combine biology and cosmetic chemistry. These products have gained a global following, including celebrities like Gwyneth Paltrow and Alexander Wang.
THE DETAILS? In preparation for its launch in China, Grown Alchemist has used Weibo, China’s equivalent of Twitter, to promote its three-stage skincare system, which includes Cleanse, Detox, and Activate. The brand has been actively engaged with Chinese consumers since its official Weibo account was created in 2020, later expanding to WeChat and Xiaohongshu. As part of the product’s introduction, Grown Alchemist is also setting up a temporary GA Skin Aesthetics Laboratory on Shanghai’s Yuyuan Road with three interactive sections for visitors.
THE WHY?Grown Alchemist’s entry into the Chinese market follows a trend of increased interest in active ingredients in beauty products in China. The brand’s focus on clean beauty products and its unisex packaging might find a unique place in China’s growing market for clean beauty and men’s beauty. L’Occitane Group, having acquired a majority stake in the brand last year, supports this expansion, which could lead to more market presence for Grown Alchemist.
Buying aesthetics supplies typically involves sourcing these items from licensed distributors, manufacturers, or specialized suppliers who cater specifically to the needs of aesthetic professionals. These supplies are integral to performing aesthetic treatments aimed at enhancing skin appearance, addressing various skin concerns, and improving overall beauty and wellness.
Examples of aesthetics supplies include:
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Dermal Fillers: Injectable substances used to add volume and reduce wrinkles.
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Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
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Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
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Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
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Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
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Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
