THE WHAT? H&M Beauty has opened its first global flagships in Oslo, which aim to bolster the brand’s physical store experience.
THE DETAILS The 300 square metre stores will be based within H&M and have their own entrances and will offer H&M Beauty’s own label alongside over 80 external brands.
The spaces will contain beauty bars, products and offer help and advice from in store beauty advisers.
Brands launching into the space include Huda Beauty, WISHFUL, KAYALI, Smashbox, Anastasia Beverly Hills, KVD, Origins and Emma S.
THE WHY? The global flagships are part of H&M’s strategy to merge both physical and digital beauty, with Cathrine Wigzell, General Manager, H&M Beauty, stating: “We are very happy that we can now offer our customers a well-curated beauty assortment that goes hand-in-hand with the fashion we offer.”
Buying aesthetics supplies typically involves sourcing these items from licensed distributors, manufacturers, or specialized suppliers who cater specifically to the needs of aesthetic professionals. These supplies are integral to performing aesthetic treatments aimed at enhancing skin appearance, addressing various skin concerns, and improving overall beauty and wellness.
Examples of aesthetics supplies include:
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Dermal Fillers: Injectable substances used to add volume and reduce wrinkles.
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Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
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Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
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Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
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Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
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Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
