THE WHAT? Indonesian cosmetics firms, Esqa and Rose All Day Cosmetics (RADC), are capitalizing on the rising demand for halal and vegan products. Leveraging the predominantly Muslim nation’s increasing preference for halal-certified beauty products, these homegrown brands are challenging international behemoths such as L’Oreal and Unilever.
THE DETAILS? Founded in 2016, Esqa caters to this demand with vegan, halal makeup, available in various retail and online outlets, including Sephora and Watsons. Similarly, RADC, established in 2017, is witnessing a soaring popularity, with its revenues quadrupling in 2022 and projected to surpass the previous year’s figures by six times in 2023. Both companies are actively planning to expand into additional markets.
THE WHY? This shift towards halal beauty products follows the Indonesian legislation of 2014 requiring halal certification for a broad spectrum of consumer goods in the country by 2026. Coupled with a growing sense of pride in local brands, this regulation is contributing to a decline in the market presence of Western cosmetics companies, as more Indonesian consumers turn to local brands offering halal-compliant products.
Buying aesthetics supplies typically involves sourcing these items from licensed distributors, manufacturers, or specialized suppliers who cater specifically to the needs of aesthetic professionals. These supplies are integral to performing aesthetic treatments aimed at enhancing skin appearance, addressing various skin concerns, and improving overall beauty and wellness.
Examples of aesthetics supplies include:
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Dermal Fillers: Injectable substances used to add volume and reduce wrinkles.
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Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
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Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
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Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
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Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
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Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
