THE WHAT? Sephora has announced that its SEPHORiA: House of Beauty event will take place as a hybrid virtual and in-person event this year. The LVMH-owned retailer’s annual exhibition was held originally as an in-person event before switching to a virtual platform during and following the pandemic.
THE DETAILS The show is due to take place on September 29 through 30 with a live ticketed event in New York City and includes new and innovative programming with the virtual experience featuring an immersive customisable 3D gaming-like platform.
More than 50 brands have signed up to take part, including Drunk Elephant, Yves Saint Laurent, NARS, Tom Ford, Pat McGrath Labs and Caudalie.
THE WHY? Jessica Stacey, SVP External Communications, Event & Experiential Marketing at Sephora, explains, “We are beyond thrilled to introduce the latest iteration of SEPHORiA with our first-ever hybrid experience, including an in-person event in New York City. Falling within our 25th Anniversary year in the US, this event marks an exciting milestone and serves as both a celebration of our past and a nod to our future, as well as a symbol of the remarkable benefits of being a cherished member of Sephora’s community. While we’re grateful for the return to an in-person experience, we also recognize the importance of making these events inclusive and broadly accessible to our global beauty community and will do so with free virtual components that are equally enriching. We can’t wait to debut our biggest event endeavor yet and deliver on an unforgettable beauty experience in partnership with many of the world’s best brands.”
Buying aesthetics supplies typically involves sourcing these items from licensed distributors, manufacturers, or specialized suppliers who cater specifically to the needs of aesthetic professionals. These supplies are integral to performing aesthetic treatments aimed at enhancing skin appearance, addressing various skin concerns, and improving overall beauty and wellness.
Examples of aesthetics supplies include:
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Dermal Fillers: Injectable substances used to add volume and reduce wrinkles.
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Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
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Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
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Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
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Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
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Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
