THE WHAT? L’Oréal has been named as the world’s most valuable cosmetics brand in the Brand Finance Cosmetics 50 2023 ranking. The French beauty giant’s brand value rose 7 percent last year to hit US$12 million. Placed second was Estee Lauder ahead of Nivea, Gillette and Dove.
THE DETAILS The French beauty giant also has the highest Sustainability Perceptions Value, while Yves Rocher topped the Sustainability Perceptions Score chart with 5.87 out of 10.
Chinese brand Chando was crowned ‘fastest growing’ brand of 2023 while Natura was listed as the world’s strongest cosmetics brand with a Brand Strength Index of 89.1.
THE WHY? Annie Brown, Director of Brand Finance, explains, “L’Oréal has once again come out on top, and Hieronimus has an ambitious and strategic vision for the giant’s future. The L’Oréal brand must continue to prioritise innovation, sustainability and digital transformation as it continues to expand its influence across the globe in the coming years.”
Buying aesthetics supplies typically involves sourcing these items from licensed distributors, manufacturers, or specialized suppliers who cater specifically to the needs of aesthetic professionals. These supplies are integral to performing aesthetic treatments aimed at enhancing skin appearance, addressing various skin concerns, and improving overall beauty and wellness.
Examples of aesthetics supplies include:
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Dermal Fillers: Injectable substances used to add volume and reduce wrinkles.
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Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
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Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
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Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
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Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
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Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
