THE WHAT? L’Oréal-owned Maybelline is criticised for featuring bearded makeup artist Ryan Vita in an advertisement, following a similar controversy involving transgender influencer Dylan Mulvaney. This marks the second time Maybelline’s choice of influencers for its campaigns has stirred public unrest this year.
THE DETAILS? The ad, showcasing Vita applying Maybelline’s “Super Stay” liquid lipstick, prompted a significant backlash among the brand’s followers. The video gathered over 1.2 million views in less than 24 hours, accompanied by many disapproving comments and calls for boycotts on various social media platforms.
THE WHY? The reaction to the ad underscores ongoing societal tensions around gender norms, particularly in industries like beauty that have historically been marketed towards cisgender women. This controversy also underscores the challenges brands face in balancing efforts towards inclusivity with potential backlash from consumers resistant to change.
Buying aesthetics supplies typically involves sourcing these items from licensed distributors, manufacturers, or specialized suppliers who cater specifically to the needs of aesthetic professionals. These supplies are integral to performing aesthetic treatments aimed at enhancing skin appearance, addressing various skin concerns, and improving overall beauty and wellness.
Examples of aesthetics supplies include:
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Dermal Fillers: Injectable substances used to add volume and reduce wrinkles.
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Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
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Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
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Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
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Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
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Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
