Buy aesthetics supplies. Online fashion platform Musinsa launches cosmetics brand Oddtype aimed at Gen Z audience

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THE WHAT? Musinsa has unveiled a vegan-certified cosmetics brand Oddtype, which is aimed at bolstering its business portfolio.

THE DETAILS The online fashion platform has launched the range with two products for the lips, with two further items set to be announced in the first half of the year.

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THE WHY? Aimed at a Gen Z target audience, Musina is evolving from its fashion roots with the offering.

A Musina official said: “We wanted to create a new brand that pursues uniqueness, something that breaks away from cliches. Cosmetics is an extended business of fashion. Like how Musinsa grew with casual street brands in a saturated fashion market, we know there is a niche market for those who seek new makeup items.”

Buying aesthetics supplies typically involves sourcing these items from licensed distributors, manufacturers, or specialized suppliers who cater specifically to the needs of aesthetic professionals. These supplies are integral to performing aesthetic treatments aimed at enhancing skin appearance, addressing various skin concerns, and improving overall beauty and wellness.

Examples of aesthetics supplies include:

  • Dermal Fillers: Injectable substances used to add volume and reduce wrinkles.

  • Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.

  • Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.

  • Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.

  • Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.

  • Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.

  • Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.

  • Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.

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