THE WHAT? Paco Rabanne is poised to launch a make-up line, according to a report published by WWD. The Puig-owned fashion house’s move into cosmetics is part and parcel of a rebrand, with a new shortened name and visual identity.
THE DETAILS Rabanne, as the brand will now be known, will debut its new look with a new flagship store in New York. A new logo will feature prominently on the Avenue Montaigne flagship in Paris too, timed to coincide with the launch of the spring 2024 runway collection at Paris Fashion Week.
The make-up line will hit shelves across Europe in September also, debuting with 90, gender-free SKUs, including lipsticks, foundations and eye color, before rolling out to the US in October.
THE WHY? The rebrand is aimed at a wholesale ‘feminization’ of the brand, per WWD, opening the door to afford greater weight to women’s fragrances and make-up as the brand strives to join the billion-dollar club. Jose Albesa, President of Fashion and Beauty at Puig, told WWD, “The make-up is… another way of injecting this feminization of the brand that is more consistent with the fashion… a way to show fashion and beauty together.”
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