THE WHAT? The UK’s Advertising Standards Authority has ruled that an ad aired by Procter & Gamble for its Braun Silk-expert IPL device misled consumers by claiming that it would provide ‘permanent visible hair removal’.
THE DETAILS The ad was found to breach BCAP Code rules 3.1 (Misleading advertising), 3.9 (Substantiation) and 3.12 (Exaggeration). Procter & Gamble has been ordered to pull the ad and ensure that it does not state or imply that its product can remove hair permanently unless it holds adequate substantiation to support the claim.
THE WHY? The ASA said that, from the claims made in the ad, viewers would understand that, by using the product, they would be able to achieve long-lasting hair removal and that it was not sufficiently clear that only hair above the surface would be removed and repeated applications were necessary.
Buying aesthetics supplies typically involves sourcing these items from licensed distributors, manufacturers, or specialized suppliers who cater specifically to the needs of aesthetic professionals. These supplies are integral to performing aesthetic treatments aimed at enhancing skin appearance, addressing various skin concerns, and improving overall beauty and wellness.
Examples of aesthetics supplies include:
-
Dermal Fillers: Injectable substances used to add volume and reduce wrinkles.
-
Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
-
Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
-
Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
-
Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
-
Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
-
Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
-
Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
