THE WHAT? L’Oréal Vietnam has named Publicis as its media planning and buying partner for a further term, according to a report published by Campaign.
THE DETAILS Publicis won out in a competitive review spanning three months with its Starcom division’s bespoke media planning and buying services winning over the French beauty giant once more. The mandate spans three years and ranges from digital and commerce to on-site and off-site activations, D2C strategies and brand-building initiatives.
THE WHY? Vineeth Dhruvan, CEO of Publicis Media, Vietnam, told Campaign, “This win is especially dear to us because we treated ourselves as the biggest competitive threat to beat. We are delighted that L’Oréal Groupe has once again placed their trust in us.”
Buying aesthetics supplies typically involves sourcing these items from licensed distributors, manufacturers, or specialized suppliers who cater specifically to the needs of aesthetic professionals. These supplies are integral to performing aesthetic treatments aimed at enhancing skin appearance, addressing various skin concerns, and improving overall beauty and wellness.
Examples of aesthetics supplies include:
-
Dermal Fillers: Injectable substances used to add volume and reduce wrinkles.
-
Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
-
Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
-
Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
-
Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
-
Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
-
Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
-
Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
