THE WHAT? Sephora Canada has debuted a new immersive installation that harnesses the power of its shade-matching technology. Designed to showcase the diversity of beauty in Canada, Sephora Illumination, powered by Colour iQ, uses more than 140,000 shades of diverse Canadians to reflect the nation’s collective beauty.
THE DETAILS The installation is free to visit and will run through June 1 daily in Toronto, across from the LVMH perfumery chain’s Bloor Street store.
THE WHY? Allison Litzinger, Senior Vice President, Marketing, Sephora Canada, explains, “By harnessing the power of our innovative Colour iQ technology, this installation showcases the incredible spectrum of beauty that exists in Canada, and we hope it empowers our clients to feel confident and proud of their individuality, This campaign reinforces Sephora as an inclusive beauty retailer and supports our efforts in continuing to make diversity a cornerstone of Sephora Canada’s commitment to our loyal beauty community.”
Buying aesthetics supplies typically involves sourcing these items from licensed distributors, manufacturers, or specialized suppliers who cater specifically to the needs of aesthetic professionals. These supplies are integral to performing aesthetic treatments aimed at enhancing skin appearance, addressing various skin concerns, and improving overall beauty and wellness.
Examples of aesthetics supplies include:
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Dermal Fillers: Injectable substances used to add volume and reduce wrinkles.
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Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
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Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
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Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
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Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
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Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
