THE WHAT? Sephora has unveiled its influencer and ambassador program for 2023 and the group of beauty enthusiasts who made it to the final 68 are its most diverse selection yet. Some 70 percent of creators identify as people of color and the Squad’s age range spans from Gen Z to a more mature demographic.
THE DETAILS The LVMH-owned retailer narrowed down their selection from some 16,000 applicants – the highest number since the program’s inception and up 43 percent on 2022. During the year-long paid partnership, the Squad benefits from peer and professional coaching, content collaboration and a number of program perks including partnership opportunities with the retailer’s most sought-after brands.
THE WHY? Brent Mitchell, Vice President of Social Media and Influencers, commented, “When we first launched the program in 2019, we committed to being an industry leader in cultivating a highly diverse group of influencers, using our platforms to build a beauty community where all feel that they belong and where our audiences see themselves in the content creators we partner with.”
Buying aesthetics supplies typically involves sourcing these items from licensed distributors, manufacturers, or specialized suppliers who cater specifically to the needs of aesthetic professionals. These supplies are integral to performing aesthetic treatments aimed at enhancing skin appearance, addressing various skin concerns, and improving overall beauty and wellness.
Examples of aesthetics supplies include:
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Dermal Fillers: Injectable substances used to add volume and reduce wrinkles.
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Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
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Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
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Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
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Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
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Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
