THE WHAT? Snapchat has partnered with OPI to usher in a new AR filter that allows users to try out nail colors or designs on the social media platform, according to a report published by The Verge.
THE DETAILS The AR lens applies color and pattern virtually to users’ fingernails, enabling trial before purchase of popular shades. The filter features an array of colors from the Coty-owned brand but does not include an e-commerce element.
THE WHY? The launch is in line with Snapchat’s wider strategic priorities, namely to extend its direct shopping capabilities and the launch of new unit AR Enterprise Services, aimed at building its brand marketing offer.
Buying aesthetics supplies typically involves sourcing these items from licensed distributors, manufacturers, or specialized suppliers who cater specifically to the needs of aesthetic professionals. These supplies are integral to performing aesthetic treatments aimed at enhancing skin appearance, addressing various skin concerns, and improving overall beauty and wellness.
Examples of aesthetics supplies include:
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Dermal Fillers: Injectable substances used to add volume and reduce wrinkles.
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Botulinum Toxin (Botox): Injectables used to temporarily relax facial muscles and reduce wrinkles.
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Laser Devices: Equipment used for hair removal, skin rejuvenation, tattoo removal, and other laser treatments.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve texture.
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Microdermabrasion Devices: Tools used for mechanical exfoliation to rejuvenate skin.
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Microneedling Devices: Devices that create tiny punctures in the skin to stimulate collagen production.
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Cosmeceuticals: Skincare products that contain biologically active ingredients with pharmaceutical-like benefits.
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Sterilization and Disinfection Products: Essential for maintaining hygiene and preventing infections in clinical settings.
