THE WHAT? VF Corporation has announced that its Board of Directors has appointed Bracken Darrell as President and CEO, effective July 17, 2023. VF’s Interim President and CEO, Benno Dorer will continue to serve as a Board Member.
THE DETAILS Darrell joins from Logitech where he has served as President and CEO since 2013. The owner of Vans and The North Face has also named Richard Carucci as Chair of the Board. Carucci served as Interim Chair of the Board during the company’s recent leadership transition period.
THE WHY? Carucci commented, “We conducted an extensive search and determined that Bracken has all the attributes to excel in this role. He is a transformational and visionary business leader with a strong track record of performance across multiple industries. Throughout his career, he has demonstrated an outstanding ability to enhance design capabilities, delight consumers, and accelerate revenue growth and margin expansion. His broad executive management and deep international experience make him uniquely suited to partner with and guide VF’s executive team and 35,000 talented associates around the world to fuel an exciting new future for the company. We are highly confident that under Bracken’s leadership, VF will achieve new levels of success that will make its associates, investors, and stakeholders proud.”
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